Tips to Boost Search Engine Optimization (SEO):-
•
Create short and specific page titles.
•
Avoid duplicate titles and content. Each page should have its own unique content.
•
Update site regularly.
•
Update content to include keywords and phrases.
•
Include photos, graphics and videos.
•
Include a blog page which continuously feeds information.
•
Make sure images have descriptive names as the file name and in alt text.
•
Example: Don’t upload a photo named kfmp.jpegto your site. Change the file name and alt text to dr-allison-elder. This will help Google and other search engines recognize what the image is showing.
What is SEO? The process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.
These tips can help you improve your SEO:
Improve Page Titles & Content:
•
Know the words and phrases of your industry/specialty.
•
Determine which keywords best target your audience.
•
Place some of your keywords at the top of your page.
•
Free and paid keyword tools are available to assist identifying effective keywords.
Keywords
•
In your follow up email to your patients, include a link to a place where they can leave a review (Google, Yelp, etc.)
•
Respond to these reviews and engage with your patients online.
Use Reviews
•
Place internal and external links on your site and/or share on social media.
•
Make sure all outside linked pages are working properly. This includes the link itself and the page it is linked to.
Working Links & Link Building
•
Be active on your social media channels and link them to your website.
Robust Social Media Channels
•
Measure progress with your analytics software connected to your webpage and social media channels.
Utilize Analytics
•
Create a budget as small or large as you want and change it as often as you want.
•
These can be keywords, short text phrases, graphics and imagery, interactive videos etc.